Logo Case Study:
Vagari
Who They Are
Vagari is a business that is currently in production. They are a travel blog and consultation service looking to provide their future customers with luxurious ideas for adventure around the world.
What They Need
For now, all they’ve needed is their logo - as the business is still in the process of being outlined.
The Plan
First, we discussed their themes. Who they are, who their audience will be, and what they want to do.
Who
A luxurious adventuring travel service and blog.
Audience
Early travelers, vagabonds, and adventures looking for something close to nature, but not too far from their creature comforts.
What They Do
Advise and plan the best experience, with style.
Final Product
Finally, we went into color theory. What did they want to capture?
Answer: A Lavish Adventure
Taking notes of the most influential brands (Gucci, Versace, YSL, etc.) we found a deeper, forest green is their best possible choice as a primary color. Wanting to remain understated, the best pair for that is a pale gold.
With one of the owners having a good idea already in mind for what they wanted, we went to work.
